Beginner’s Guide to SEO: Optimizing Your Website for Search Engines
SEO, or Search Engine Optimization, is the practice of optimizing a website to improve its visibility and rankings in search engine results pages (SERPs). The goal of SEO is to increase organic (non-paid) traffic to a website by improving its relevance and authority in the eyes of search engines. Search engines utilize complex algorithms to determine the relevance and authority of websites for specific search queries. These algorithms take into account various factors, such as keyword usage, website structure, backlinks, user experience, and more. SEO aims to align a website with these ranking factors to increase its chances of appearing higher in search results.